Since I moved back to the North Yorkshire coast, I have become acutely aware of the intrusive nature of signage. Most public information bisects the horizon or dominates the view, can be square and tends to be placed high up on poles so that most folk (particularly children) can barely read them. Signage can at times be dictatorial & negative, listing all the dos don’ts without connecting the intended audience to either the reasons WHY or to the actual environment itself.
We create interpretation material that is pictorial and directly relates to the immediate surroundings. Most of our installations are situated closer to the ground and probable consequences are explained alongside good manners like ‘please’ and ‘thankyou’. We also make a big effort to include (via consultation with community elders etc) local place and plant names, as well as any indigenous cultural information deemed relevant.